Brooklyn at last, Saoirse

I finally got to see the movie Brooklyn featuring two-time Academy Award nominee Saoirse Ronan, and it did not disappoint for a moment. Though quickly labeled a chick flick by the two gentlemen who were with me, one stayed for the duration and was glad he did. In this movie, Ronan plays young Eilis Lacey who leaves her hometown in Ireland to find opportunity in America. I can't believe Miss Ronan is only 21 years old. Her eyes are absolutely penetrating and so expressive. She had me by the throat when as Eilis she arrived by ship in New York -- after the sea-sickness scene to which I can all-to-painfully relate. But her fear and discomfort in a strange place, as if she is the only fresh human among a circling pack of jungle carnivores, really took me back.

My experience was not as difficult as being an ocean away from anyone or anything she knew, but my first weeks as a freshman at college were pretty close. I felt alone, disconnected, as if everyone spoke a different language and all knew what they were doing while I knew nothing. After a few weeks, when an old friend from high school knocked on my dorm room door, he was the only person I knew in the state. I leapt into his arms.

I loved Eilis's 1950s "costume" as they called it—those sunglasses! And her friend fixing her up for a trip to the beach with her Italian love. And especially the characterizations: the cruel and bitter old shopkeeper in Ireland; the nosy, disciplining house mother in Brooklyn; and the kind Catholic priest who reminded me just a little of my dear friend Eddie in Bandon.

And, I could not hold back the tears when the sister died. How would I feel if something should happen to my own beloved sisters? Incomprehensible.

To leave Ireland at any time must be gut-wrenching. I don’t know of any place like it: so charming, intimate and yet so wild it defies description. And yet, for some and in certain times, it must have been a relief to leave and again find hope for some kind of future.

Although Eilis returns to Ireland and suddenly it seems she can have everything she ever wanted there, she realizes it is an illusion, and she has forgotten the reasons she left in the first place. She breaks free of the bonds of the past, and chooses the new life and love. I wonder is there in everyone's life, as there was in mine, an experience like this in which you’re given an opportunity to choose: to either hold on (like it or not) to what you know, or to embrace the new adventure.

Because I made the choice, I have ended up writing about adventures—always my dream—and in a place beyond my dreams.

If you love adventures and particularly historical adventures, checkout my novel of 17th century Ireland and the West Indies, Sharavogue. May latest book, The Prince of Glencurragh, comes out this summer.

And please sign up for my newsletter for information about the release and upcoming events.

Thank you for reading this blog!

Parading in green hot pants

"Hot pants" were truly the hot fashion thing a few decades back, and as I recall they did not come in green. Unfortunately, we needed green ones for St. Patrick's Day. My sister and I were still in high school when my father launched his "Hibernian Social and Marching Club" in Jacksonville, Fla. Gayle and I were to carry a huge banner ahead of our grand master father who would hold his shillelagh high. We searched all over town but could not find green hotpants. The best alternative was to buy white ones and dye them. We had to pull out my other sister's big K-mart soup pot, the one we'd used to tie-dye all of our t-shirts, and start the process with those cakes of Rit green dye.

And what a soup it was, the darkest emerald green you could imagine, and I was excited about the color we'd wear. We'd followed all the directions, hadn't we? But when we were done with the rinsing, those hot pants were no greener than a stick of spearmint gum.

Oh well, green is green and we had no more time to make them darker. Somehow we have lost that precious photo of us carrying the banner and wearing our halter tops, hot pants and knee-high boots. But the memory remains clear.

My father and his cohorts began the day early with a few libations. Could have been Irish coffee, but I suspect it was shots of Irish whiskey. Tullamore Dew was one of his favorites.

Through my research, I've since learned the origins of this drink. Back in the 17th century the Irish called it "uisce beatha," pronounced “ish-ke-ba-ha,” which the English then wrote as "usquebagh." The word whisky (no e) was an anglicization of the pronunciation of uisce beatha which means "water of life" in English.

The parade involved Irish horses, Irish marching

bands, my two nieces driving a buggy with a pony named January, and some strange fellow dressed in green who painted the a crazy, meandering green line all along the parade route.

To my knowledge, the Hibernian Social and Marching Club exists only in name today, but it was a proud day when it marched, wasn't it?

March 17th is truly a celebration of life. It is the official death date for St Patrick (AD 385 - 461). It became a Christian feast day in the early 17th century--yet another thing that started in that wildly important period.

Originally intended to celebrate the arrival of Christianity in Ireland, St. Patricks Day has happily evolved to celebrate the heritage and culture of all things Irish.

Sláinte mhaith! (“Slawn-cha wah,” an Irish toast to good health.)

And for those who love Irish history as I do, you might enjoy Sharavogue, an award-winning novel of 17th century Ireland and the West Indies. Watch for the prequel coming out summer 2016!

Makes a great St. Patrick's Day gift, too!

Joining the Historical Novel Reading Challenge

Having completed the manuscript for my second novel, The Prince of Glencurragh, which publishes this summer, I can take a break from my research reading to focus on the stack of historical novels that have been awaiting my attention for so long. I'm joining the Historical Novel Reading Challenge (a little late), and will be posting my reviews here over the next nine months. I invite you to take up the challenge as well, for historical novels are the best reading for those of us who like to learn while we're being entertained! Click the button below for more info on the challenge.

There are several reading levels from which to choose, and I am going with the Renaissance, 10 books, in that I'm starting late and also will begin research my next novel. Wish they had named a level after my favorite reading period, the Early Modern Age. (Yes, including the 17th century!)

I am right now reading M.L. Stedman's The Light Between the Oceans, and then will review Heyerwood, a novel by my new author friend Lauren Gilbert. Then comes The Miniaturist by Jessie Burton.

After that, I'll be working on my Goodreads Wish List. If you've read any of the books I'll be reviewing, I'd love to see your comments here.

Happy reading!

Sharavogue is the award-winning novel of 17th century Ireland and the West Indies, available now on amazon.com and barnesandnoble.com. The prequel, The Prince of Glencurragh, will be available in summer 2016.

How the 17th century rocks your world

In reading last year's historical fiction reader survey by M.K. Tod, I was shocked to learn that the 17th century ranks 7th among time periods readers are most likely to choose. Shocked, I say! Because the 17th century is just so fascinating. In the words of J.P. Sommerville, University of Wisconsin history professor, the 17th century is "probably the most important century in the making of the modern world. It was during the 1600s that Galileo and Newton founded modern science; that Descartes began modern philosophy; that Hugo Grotius initiated international law; and that Thomas Hobbes and John Locke started modern political theory."

See what I mean? Just little things like these happened in the 17th century. But wait, there's more!

"The Dutch, French, Spanish, Portuguese, English, and others, all struggled to maintain and extend colonies and trading-posts in distant corners of the globe, with profound and permanent consequences for the whole world," Somerville wrote.

It was a time of tremendous turmoil and brilliant discovery:

• The little ice age was particularly cold, creating chaos and famine
• The Thirty Years War raged across Europe from 1618 to 1648
• England's bloody civil war defeated a monarchy
• Science trumped religion for the first time to influence society
• Agricultural and commercial changes paved the way for the Industrial Revolution

And there were sweeping changes that affect our lives even today:

Architecture. Inigo Jones (the Banqueting Hall) and Christopher Wren (St Paul's Cathedral) introduced magnificent architectural designs in London and throughout England that remain beautiful and influential.

Banking. In England, instead of depositing gold in the king's mint for safety -- where he might confiscate it (as Charles I did in 1640) -- London merchants deposited money with goldsmiths who gave them receipts and promised to pay on demand.

Food. People started eating with forks for the first time. England discovered bananas, pineapples, chocolate, coffee and tea.

Furniture. Chests of drawers became common, and Grandfather clocks popular, followed by a new arrival: the bookcase.

Medicine. Doctors learned how blood circulates around the body, and how to treat malaria with bark from the cinchona tree.

And of course, there were the scandals:

• 

  The murder of Buckingham

• The execution of Charles I
• The attempted assassination of Cromwell
• The numerous mistresses of King Charles II
• The indecent antics of the Earl of Rochester

Personally, I am digging deeply, fascinated by the greed, intrigue, rebellion, atrocities and resilience that took place in Ireland. Fascinating stories abound.

Yes, I am shocked that anyone might find another century more alluring. Not me.

Embark on an adventure in Irish history -- 17th century, that is, with Sharavogue, and my upcoming novel, The Prince of Glencurragh. Available on amazon.com, barnesandnoble.com, and iBooks. Find out more at nancyblanton.com

Amelia Island Book Festival Begins

 

I’m excited about this week – it’s time for the 15^th annual Amelia Island Book Festival, February 18-20, here in northeast Florida. I’m proud to be on the advisory board this year, and proud of the format changes that will help make it one of the best so far.

Bestselling author Steve Berry is the headliner and honorary chairperson, coordinated this year's focus - An Amelia Island Encounter - Action, Thrills and Mystery, with all proceeds going toward promoting literacy to the students of our Nassau County Public Schools.

The festival begins with the Kick-off Luncheon featuring a keynote thriller writer, Andrew Gross on Thursday, February 18, at the Amelia Island Plantation.

Then that evening there are Teens Scenes: free events for middle and high school students can choose from among four offerings designed especially for young people and presented by noted authors. I’m helping out with the graphic novel event, featuring authors/illustrators Michael Regina and Jonny Jimison.

On Friday, February 19, at FSCJ-Nassau Campus in Yulee, Steve Berry and his wife Elizabeth Berry will lead a workshop, Lessons from a Bestseller Writer.

But my favorite is the festival's main event, the “Author Expo/Readers Extravaganza,” a day for all ages featuring more than 100 noted authors of all genres. With FREE admission and free parking, the Expo runs from 10 AM to 6 PM Saturday, February 20, at the Fernandina Beach Middle School Campus.

I’ll have a booth there, and will also be part of a three-author panel on historical fiction. My author friends will also be there: Barbara Bond, Parker Francis, Lauren Gilbert, John Gillgren, Louise Jacques, Andrea Patten, L.M. Reynolds, Raffaella Marie Rizzo, Jim Weinsier, and so many more!

Complete info about the authors attending (so many!!!) and details for each event, directions and to purchase ticket or make a donation, visit www.ameliaislandbookfestival.org, or call 904.624.1665

Hope to see you there!

Lieutenant Doherty and President Lincoln's assassin

In honor of President Lincoln's upcoming birthday I am reblogging content about him including new information. I write frequently about Irish history and just learned that the man who led the capture of Lincoln's assassin was an Irishman. Although born in Canada in 1838, Edward P. Doherty was the son of Irish immigrants from County Sligo in the northwest corner of the republic. Doherty became First Lieutenant in the 16th New York Cavalry in 1863. Alan Parker writes:

"Doherty was a big, bluff man with an aggressive, ambitious personality. What he lacked in finesse and polish, he made up for with confidence and determination."

(I urge you to read Parker's colorful and detailed account of the capture.)

On the night of April 14, 1865 Doherty was called to action, to lead his men in pursuit of Booth and his accomplice who had fled Ford's Theatre after firing Lincoln's fatal shot and had crossed the Potomac River into Virginia. Doherty's men located and surrounded Booth in a barn where he was hiding, but Booth refused to surrender. They set fire to the barn and when the firelight revealed Booth's location inside, Sergeant Boston Corbett shot him through a crack in the barn wall -- intending to wound him in the arm, but Booth moved suddenly as the shot was fired and the bullet hit him in the head.

Booth lingered for hours, similarly to Lincoln, but died at the Virginia farmhouse and later was buried under the floor of a Washington, D.C. prison. Doherty died two years later at age 59 and was buried in Arlington National Cemetery.

My initial post about Lincoln focused not on his assassination, but on his persona, the cornerstone of the personal brand that helped him win the presidential election.

Every school kid knows the story of the impoverished Abraham Lincoln, growing up in a log cabin and reading books by candlelight. As Alan Brew writes,

"Lincoln’s life exemplifies what has been variously labeled 'the American dream,' or 'the right to rise' from rags to riches. In Lincoln’s case it is quite literally a rise from a log cabin to the White House. His story is the embodiment of Lincoln brand: gritty determination, honesty, family values, unswerving belief in America and the basic rights of his fellow men. His life offers a powerful testimony to dream. It is what ordinary Americans want to believe about social mobility and the opportunity to get ahead."

In fact, he was a highly intelligent lawyer and was one of the first presidents who was actively branded and marketed to the voting public by his political campaign. Sociology professor and author Jackie Hogan said in an interview, "There were all kinds of theatrics: pulling up a fence rail and parading around saying this fence rail was split by Abraham Lincoln. They created an image of him as an average Joe, and in many ways, he was not an average Joe. But he was very happy to ride that reputation into the White House.”

What Lincoln had that other presidents, and royals, lacked, was access to new technology, and he used it to advantage to receive and distribute information. This new technology was the telegraph. It had been used primarily by the banking and financial industry, but Lincoln was the first president to use it for wartime communication.

"Like social media the telegraph is an electronic form of communication. The telegraph increased the speed at which information and communication could be received. It changed the world, it changed war, and it changed daily life."

--Scott Scanlon

Lincoln certainly had his detractors. It would be impossible not to, leading a nation in the time of a civil war. Booth and his band had called him a tyrant. But Lincoln rose to power through his intellectual leadership, and in many cases was able to diffuse contentious situations through his powerful oratory. He was able to define, in elegant and often poetic layman's terms, the sides and meanings of an issue. Today we might call that "content marketing."

And though some thought his physical appearance awkward, he did try to look the elegant part. "At his second inauguration, Abraham Lincoln wore a coat specially crafted for him by Brooks Brothers. Hand-stitched into the coat's lining was a design featuring an eagle and the inscription, 'One Country, One Destiny.' He was wearing the coat and a Brooks Brothers suit when he was assassinated."

The story about Lincoln's personal brand is featured in my book, Brand Yourself Royally in 8 Simple Steps, available at amazon and B&N. To learn more about Doherty, see the story here.

Please visit nancyblanton.com for more information about my books and to sign up for newsletter updates.

Could Groundhog's Day be Irish?

So many things in life actually do trace back to Irish, or rather Celtic heritage, but what about Groundhog's Day? I took it upon myself to discover the truth, because I knew you wouldn't have time.

I found a few articles that very loosely related Groundhog's Day to early Celtic feast days in Ireland. First of all, there was Imbolc, signaling the end of winter and the beginning of spring. It was also known as lambing season, when sheep began to lactate for birthing lambs. A lamb is a far cry from a groundhog, you might say, and you'd be right, but stay with me.

What, me worry?

After Imbolc there was St. Brigid's Day, honoring the Catholic saint named for a Celtic fertility goddess. This event was celebrated on February 1. By at least one account, ashes in the fireplace were raked smooth at night and then checked in the morning to see if the saint had visited. Still no groundhog, but there's something about making an appearance that may have informed the modern event.

Then we have Candlemas, which was February 2. Now this involved fire and purification, with candle processions and special foods celebrating the birth of spring. I'm sure it was quite a good time, but with all that purification going on, to my mind more likely inspired the annual spring cleaning.

But then I came across a short paragraph by one writer, saying Groundhog Day traces straight back to the Romans. They used a European hedgehog, though. I'm not sure whether the hedgehog was more astute in weather prediction than, say, Punxsutawney Phil.

Personally, I like the legend of Cailleach, a mythical old woman who gathered firewood for the rest of winter. If she wanted winter to last longer she'd make a sunny day so she could collect more wood. If she was tired she'd sleep in, and let the day be dark. I think she deserved a far better public image to follow her, though. Couldn't she have been a sleek horse? Or maybe a black cat? But no, a groundhog. Really?

I'd like to tell you groundhogs are cute and cuddly, and therefore deserving of the attention they receive, even if they aren't Irish and they aren't much help with the weather. But I found more evidence online that in fact most groundhogs are aggressive and mean, and it takes a lot of hard work to tame them.

BrandYourselfRoyallyIn8SimpleSteps_Blanton_crop

But I think maybe such a demeanor is appropriate, so that Groundhog Day can remain grumpy and mysterious. It's how we all feel, waiting for the winter to end.

Please follow this blog if you are interested in updates.

Last year my new book on personal branding — Brand Yourself Royally in 8 Simple Steps — was published in paperback and ebook. My new historical novel, The Prince of Glencurragh, is due out in summer 2016.

And please check out my award-winning Sharavogue, a novel of 17th century Ireland and the West Indies, for a fast-paced adventure you won’t soon forget.

My website at nancyblanton.com provides more detail on books and upcoming events. Please visit!

Five Takeaways from The Martian

Karl and I watched The Martian on demand last night. We have the book but neither of us had read it yet (so many books, so much research to do, so little time!). It's the story of an astronaut, Mark Watley (played by Matt Damon). who is stranded on Mars and uses his brain and ingenuity to survive until his crew members return for him. About halfway through, we were bracing for the painful, horrible, gruesome deaths of those crew members as they went about trying to rescue him. Thank you, Ridley Scott, for taking the high road, letting viewers focus on the magic of the story rather than gratuitous violence and gore.

I woke up thinking about this film and the five takeaways I have from it.

1. Obstacles happen. Things go wrong.
2. Prepare. The flight team had considered and prepared for many potential difficulties they might experience on such a mission, and knew their equipment and ship inside and out. Still, life on Mars was beyond their control. They had a contingency plan.
3. You already have the answers within you. Watley drew from his knowledge of many sciences to survive. Most of us won't be going to Mars, and won't have the high level of training he had, but we probably have some learning and experiences to help us through situations we encounter if we use the resources we have.
4. Ask for help. Watley was brilliant, but no one knows everything, and everybody needs help from time to time. It's the smart thing to set the ego aside and ask. Using the point and nod technique works just fine if that's all you have to communicate. My dogs point at the cookie jar, hoping I will nod. Usually I do. It's all good.
5. People are more important than missions and money. Okay, partly it was a PR thing--the bureaucrats knew the agency wouldn't survive if the public learned they'd left a man behind, so they launched the rescue mission. Sacrificing the man seems the more likely thing to happen in reality, and the crew would have had much more difficulty choosing to spend almost two more years in space and away from their families on a risky rescue attempt. But no one would have been able to stomach the deliberate abandonment of Watley. I like to think love conquers all.

What are your thoughts? I'd love to see your comments.

Please follow this blog if you are interested in updates. Last year my new book on personal branding -- Brand Yourself Royally in 8 Simple Steps -- was published in paperback and ebook. My new historical novel, The Prince of Glencurragh, is due out in summer 2016.

And please check out my award-winning Sharavogue, a novel of 17th century Ireland and the West Indies, for a fast-paced adventure you won't soon forget.

My website at nancyblanton.com provides more detail on books and upcoming events. Please visit!

IRISH: THE FORGOTTEN WHITE SLAVES

A friend just sent me this article posted a year ago, about Irish slaves. I studied this as a main theme in my novel Sharavogue, but the picture was even uglier than I painted it. Great information here.

It's Not the House, It's the Family.

A lovely little story about family from my writing friend Fran Tunno. Merry Christmas, everyone!

A bitter bit of irony

My dear friend in southwest Ireland, Eddie MacEoin, sent me a picture of the town in Tipperary, Ireland that has the same name as my first novel: Sharavogue. I had hoped to visit there last summer but ran out of time. In Ireland there is never enough time.  

I didn't name the book after the town, but had stumbled across the name during my research. Its meaning--bitter place or bitter land--captured my imagination, because my book features an Irish girl indentured on a sugar plantation on the island of Montserrat. What a sweet bit of irony to name the plantation Sharavogue?

Well, writers are often the recipients of stinging reviews, whether warranted or not, and one of my reviewers took me to task claiming I had that meaning wrong. One of us is definitely wrong, but I have two good sources that agree, so, I'm just saying (snark...), and I find it a beautiful and mysterious-sounding name reminiscent of Scheherazade.

The quote below is from a biography, The Red Earl, the Extraordinary Life of the Earl of Huntingdon, by Selina Hastings.

"Sharavogue--the name means 'bitter land'--is situated halfway along the road between Roscrea and Parsonstown (now Birr)...The tiny hamlet of Sharavogue lies on the edge of the Bog of Allen, surrounded by pleasant, well-farmed country, gently undulating and characterised by meadows and small copses, by bushy hedgerows and fast-running streams."

After such a description, I looked for something following to explain why the town was so named, but there was no answer. Maybe, as Eddie's picture suggests, it becomes a rather wet and dismal place in fall and winter.

The Sharavogue in my story depicts a time in history when the Irish were even more popular as slave labor than the Africans. As reported by IrishCentral recently, from a blog in Scientific American, the Irish clan system was largely abolished after the Battle of Kinsale at the end of Queen Elizabeth's reign. The English seized Ulster and sent some 30,000 prisoners of war to be sold as slaves in the colonies of America and the West Indies.

"In 1629 a large group of Irish men and women were sent to Guiana, and by 1632, Irish were the main slaves sold to Antigua and Montserrat in the West Indies. By 1637 a census showed that 69% of the total population of Montserrat were Irish slaves, which records show was a cause of concern to the English planters."

The Irish slaves were actually cheaper and often received harsher punishments at the hands of planters, according to the article.

The 17th century is rich with stories that had profound effects on the course of history, and yet is is overlooked by many readers and writers. Watch for my new blog series on the 17th century, coming soon!

Why not embark on an adventure in Irish history? Sharavogue makes an excellent gift for yourself or someone you know who loves historical ficion. Find it at amazon.com, barnesandnoble.com, iBooks and other independent booksellers.

And for any author, artist, consultant or business person looking to stand out among potential customers, consider my latest, Brand Yourself Royally in 8 Simple Steps: Harness the Secrets of Kings and Queens for a Personal Brand that Rules. This is a handbook for personal branding that combines my experience in corporate communications and historical fiction, and will help you define yourself effectively in a competitive market. Available on amazon.com, barnesandnoble, iBooks, Scribd, and Kobo. Visit my website at nancyblanton.com

What is a novel, anyway?

As NaNoWriMo approaches (that is, National Novel Writing Month, November 1-30), I thought it a good time to answer a question a dear friend asked of me recently: What is a novel, actually? What defines it compared to other books? Well, I know what it is, but I have never really articulated it or looked up an official definition.

According to Writer's Digest, a novel is “a piece of long narrative in literary prose meant to entertain and tell a story. It is a description of a chain of events which includes a cast of characters, a setting, and an ending. Most publishers prefer novels that are in the 80,000- to 120,000-word range, depending on the genre.”

NaNoWriMo is a non-profit organization that runs what is essentially a month-long writing contest, along with several other programs “to empower and encourage writing and vibrant creativity around the world.” Their goal is for 50,000-word novels, “about the length of the Great Gatsby,” which they believe is a challenging but doable length even for people who work full time and have children.

Some people categorize novels into three categories: literary, mainstream or genre.

Literary tends to deal with large world issues within the context of story. These novels are intended to make you think about these issues in a new or deeper way. Think Hemingway, Orwell or Dostoyevsky.

Mainstream novels? I have yet to find a reasonable definition. Apparently it is a work of fiction that does not fall into the genre categories and also does not deal with issues in a way that would make it literary. Huh? Don’t ask me. I also found a definition that says it is any novel that sells well. Why does that make it a separate category? Because it appeals to a mass audience? Dan Brown’s The Da Vinci Code is part history, part thriller, part suspense, and pretty much everybody read it. So there you go.

Genre novels fall into specific categories such as romance, mystery, thriller, horror, humor, westerns, science fiction, fantasy, and my favorite, historical. There are crossovers, as in one of my favorite novel series, Outlander, which combines well-researched history with romance (Jamie Fraser lovers will know what I mean) and fantasy, because it involves time travel.

Then there’s the novella, which is pretty much what Stephen King says it is. (Just kidding…) It is basically a short novel, falling in the 20,000 to 50,000-word range, and fitting into any of the above categories. Word has it that agents and publishers don’t really know what to do with these things unless you are in fact Stephen King, or someone who has his fan base, and then they would feel secure that they could sell it.

I applaud the NaNoWriMo goals to encourage and stimulate writing, but I must say the idea that a novel can be written in a month is beyond me. Maybe I could accomplish a very rough and simplified first draft (aka outline), but I believe a good novel requires deep thought, research, multiple points of inspiration, writing and rewriting, editing, and then a lot more of the same.

That said, if you are of the mind to try the November writing challenge, I say GO FOR IT, and refer you to a fellow author and blogger Alexandra Sokoloff’s post about October being a good time to prepare. She offers some good tips for getting started.

Happy fall, and happy writing!

Nancy Blanton is author of Sharavogue, the award-winning novel of 17^th century Ireland and the West Indies. Find it today on amazon.com, barnesandnoble.com, or iTunes for iBooks. Her second novel is to be published in 2016. Please follow this blog for updates!

Historical research goes anorexic

One of the characters in the novel I'm writing now will sicken and die within a year. It's sad, I know, but life expectancy in the 17th century averaged at around 35 years, so death tends to play a big role in stories from that time.

I had planned for this character to die from tuberculosis or "consumption" as they called it, which was the number-one killer at the time. This research in itself was fascinating, because there exists a list of death causes from the time including the "King's Evil," "plague in the guts," and "teeth and worms."

But I soon learned that people with untreated TB can suffer for five to 10 years before they succumb. That would not work for this character. Then I stumbled upon an unexpected 17th century disease, anorexia.

Like many people, I had thought anorexia a fairly modern disease that was all about body image. I was wrong on both counts. Physicians were recording anorexic symptoms in the 17th century. And, it is not really about body image, it's about control:

To understand anorexia you need to remove the misconception and preconception that this mental disorder is entirely about the need to be thin. The following are a few of the other factors that contribute to eating disorders:

• A strong desire to feel in control of one aspect of a life that is difficult or out of control, or a need to feel in control of a life that is controlled by others
• A strong desire to be perfect
• Past emotional abuse or negative comments about image from others
• Depression can lead individuals to believe that there is no need to continue eating, or they may get too wrapped up in their depression to remember to eat much
• Dancers, performers and athletes are often under great pressure to lose weight so that they can attain levels of unrealistic and perceived perfection

  (http://www.gethelpforeatingdisorders.com/the-mindset-behind-anorexia)

In the 17th century, physicians called the symptoms they were seeing "nervous atrophy" or "consumption." A post by Julie O'Toole covers the documentation in a clinic blog post. In 1689, a doctor describes working with both female and male patients with similar symptoms. He calls it a "distemper" of the nervous system which destroys the nerves and causes a "wasting of the body."

His female patient, who was having "fainting fits," tried all of his remedies, including aromatic bags and plasters applied to the stomach, to no avail. She eventually tired of his treatments and begged to let nature take its course.

She died three months later.

The male, son of a clergyman, "fell gradually into a total want of appetite, occasioned by his studying too hard and the passions of his mind." He advised the patient to abandon his studies, take the country air, and go on a milk diet. The patient regained his health at least temporarily, but was not cured of the disease.

I am fascinated by this case study, and it opens up new thinking for me. The character in my story is likely to suffer similarly to the female patient, but I now have a better way of describing the mindset of this disease, to present it more accurately to readers. It also adds an interesting layer of complexity to the story that I had not realized before, and I can't wait to unravel it.

I also have two dear friends whose daughters nearly lost their lives to this terrible disease. Fortunately, those girls were able to overcome it. The fear and pain the families suffered was unimaginable. Through story, readers can gain a better understanding of the impacts of this disease.

The book underway has the working title of Glencurragh, and is slated for publication in 2016.

In the meantime, read Sharavogue, a novel of 17th century Ireland and the West Indies, available on amazon.com, barnesandnoble.com, indiebound.com, and also on iTunes for iBooks.

It's a fast-paced historical adventure with a strong female lead. Happy reading!

Research: spiritual and sneaky

Bestselling author James Patterson says, with the vast availability of content on the Internet today there are "no excuses" for not doing research when writing a novel. And I say, why would you bother writing without it? I cannot see the thrill of writing pure fantasy that comes only from my own head, without any anchor or reference to real life. For me, writing is a learning experience, and the thrill of finding something through research also is my inspiration. In historical fiction it is critical, and is the best part of the writing process. I become a detective in finding minute bits of information hardly anyone cares about, and then a weaver, binding it into the story to create a rich fabric. The process is nothing less than magical, and the bonus is that the reader also learns something new but hardly even notices it.

Doing the research and then sharing it also can (and should) be a spiritual experience.

Years ago I had the honor to hear Father Noel Burtenshaw speak on spirituality at an event on St. Simons Island, Georgia. He'd been fascinated by seeing the redwing blackbirds in the marsh grass on his way across the bridge, this little black bird with a beautiful bit of red on its wings. Being a man of religion, he immediately thanked God for the wonder of such a creature. Then he turned to his wife.

"Did you see the redwing blackbird?" he said, thereby sharing the experience with her.

And then for the audience, he made the sign of the cross by lifting his hand to the sky (thanking God) and then extending it to his side (sharing with his wife in the car beside him).

Discovering something new, appreciating things in the world, and then sharing them with others is a spiritual act.

This week I was thrilled to stumble across something new in my research. It was the "1641 Depositions" from Trinity College Library in Dublin. I was so excited! There are 8,000 depositions from landowners and rebels all over Ireland giving testimony about the causes and events starting the Irish rebellion against Protestant English in the year 1641. I was grateful for it, because it informs my work in new ways. Immediately I shared this with my husband. He returned a blank look, and somewhat sad eyes, as if to say, "you poor crazy person."

But I know the spiritual joy I will feel as writer, weaving these tidbits into my prose, adding authenticity to my story, and then sharing them by slipping them stealthily into sentences for the readers. It is fun to be both spiritual and sneaky.

Heh heh heh.

Embark on your own sneaky Irish adventure by reading Sharavogue, winner of the Royal Palm Literary Award for historical fiction. Available from online booksellers:

amazon.com

barnesandnoble.com

iTunes for ipad

Chaos in Ham House

Last night my sister Daphne and I watched the movie, A Little Chaos, with Kate Winslet as Sabine, a 17th century landscape architect, and Alan Rickman as King Louis XIV. It was rather a lovely fiction about a the building of an outdoor ballroom at Versailles Palace (apparently the ballroom was real, but the screenplay was TMU: totally made up.) In addition to enjoying just about anything set in the 17th century, we were thrilled to see familiar floors, archways, hallways and yes, the magnificent stairway we had seen when we visited Ham House last fall. This house and garden are part of the National Trust located just about 10 miles from London at Richmond-upon-Thames, Surrey.

Ham House is a beautiful place, and I could not get enough of it, literally. Before visiting London I had corresponded with Lucy Worsley, a brilliant person who had recommended Ham as an excellent experience of a 17th century manor house. I had looked it up and thought I had all the details right, my two sisters and I took the train, but when we arrived at Richmond we got caught in a rain shower and ducked into a pub for a while. I thought we still had plenty of time because the place wouldn't close until 5 pm, and we arrived before 3.

And our arrival was heroic, because my sister Gayle had worn her high-heeled boots that day. She swore they were comfortable to walk in, but we had about 1.5 miles to walk from Richmond, on a dirt path. It was a gorgeous day along the river, but poor Gayle could hardly enjoy it. And when we arrived for our tickets, the agent told us in fact we were late, because the shop would be open until 5 pm, but sorry, the house was closing at 3 pm.

She took pity on us (must have seen three very distressed faces) and said we could just take a quick run through if we would hurry. We did! The floors, the walls, the green closet, the fabulous library, the gallery, the kitchen and so on. And then the chapel. And the magnificent carved staircase.

Thank goodness when they escorted us from the house I bought the books from their store, because when I saw certain scenes in the movie, particularly the house where landscaper Monsieur André Le Nôtre lived with his very naughty wife, I knew we had been there. The same floors, the same corridors, the arches, the front entry and gate. And the unmistakable balustrade carved with trophies of arms, with carved baskets of flowers on the newels.

Why did they use a house outside of London when the movie is set outside of Paris? My guess is because it was probably less expensive, and also because the Duke and Duchess of Lauderdale lavishly decorated the house to show their high position in rich 17th century society.

I may be whining a bit here, as I wished to linger a while in the halls at Ham House, and absorb the feel of it, maybe see if a ghost or two might tap me on the shoulder. But alas, we had to leave. My poor sister could barely walk back to Richmond, but the Clark's Shoe Store did benefit because she could not go another step in those boots and bought a lovely pair of patent leather flats. I wonder, if we had been shopping the in the 17th century, would they have been satin slippers instead?

The movie was interesting, mildly entertaining, but lovely for the cast (who does not love Alan Rickman?), the costumes and, of course, the wonderful settings. My only criticism would be that poor Kate's wardrobe was drab by Louis XIV standards, and her hair was just as messy when she was going to court as when she was working in the garden. Disappointing. But it was truly a thrill to see on the screen the wonderful place we visited, and remember setting foot on those stairs.

Ham House also serves as the model for a location in my upcoming prequel to Sharavogue, working title Glencurragh. Read Sharavogue and follow this blog for information on new books coming soon. Sharavogue is available on amazon.com, barnes&noble, iTunes for iPad, or Google books.

All that Jazz in Waynesville

And what it has to do with writing

Just over a week ago I was in Waynesville NC to hear the Jazz Cats play at a local night spot, the Classic Wineseller. This trio features my cousin Bonnie Rossa on flute and vocals, Brad Keller on piano, vocals and keyboard bass, and Jean Bolduc on drums. Because of their tremendous talents, experience and the synchronicity between them that only a long-term friendship could create, as I heard them play I deeply felt the music in a whole new way.

Of all things music is emotional, and I have had it bring me to tears -- as when a pianist Michael Yanette plays Someone to Watch Over Me, that became a song of love between my cousin and her father, or the Jazz Cats play Autumn Leaves that my own father loved to sing around the house or in the car. But never before have I known music to lift me up, stir my blood and send it soaring as it did when the trio played Icarus.

Why had I never heard this before? Or had I heard but never listened? Composed by Ralph Towner and recorded by Paul Winter in 1973, it was mostly intended for strings and Winter's soprano sax. About two minutes into the song the emotion really begins to build. I have listened to a couple of Winter's recordings which are great, but I find I prefer the Jazz Cats version using flute, piano and drums. Somehow it feels less restrained. When I saw them play, I think the three of them were caught up in the joy of the music and the feeling of flight, and took the audience with them.

What has this to do with writing? Well, music tells a story. And what author does not want to write like the wind, get caught up in the emotion of the story they are telling and lift their readers up in exactly the same way? Most of the time writing is like slogging through the mud, but then that joyful inspiration comes and you cannot stop your fingers from skipping across they keyboard (nor would you try). You are flying. You are flying.

And, because the main character of the book I am writing is someone who dreams of soaring in a way, to elevate his life and claim his heritage, this song of Icarus helps me think about and experience what he feels when he dreams of his future.

Music can be such an inspiration, and I forget that sometimes. Thank you Jazz Cats for lifting me up.

Nancy Blanton is the author of Sharavogue, an award-winning novel of 17th century Ireland and the West Indies. She is at work on two more novels, and also has published a children's book, The Curious Adventure of Roodle Jones. Find her books on amazon.com, barnesandnoble, and ibooks.

Brown bread and other weighty matters

I returned recently from a week’s visit to Ireland to research my new book, working title Glencurragh, set in County Cork. While there, I was fortunate to stay with friends in the Bandon area. We had several wonderful meals together and each featured the traditional brown bread of Ireland. On parting, my friends gave me a book, The Complete Irish Pub Cookbook, knowing how much I like pub grub and in particular the bread.

Note: While both versions are made with baking soda, Irish Soda Bread is white, while Irish Brown Bread is made with whole wheat flour and is brown.

The photo above is my first attempt at it from the book’s recipe, using white and whole wheat flour, oatmeal, baking soda & salt, buttermilk and a bit of molasses (in place of treacle which wasn’t available where I shop). Though slightly burned on top it is still chewy and delicious, especially slathered generously with Kerrygold Irish Butter. Do I need to write anything else here?

Well, you may be pleased to know Americans are not the only ones who enjoy eating first, and then worrying about their weight after. In the kitchen of my friends Teresa and Eddie, there was talk about who weighed how many stones. I had not realized that, with the metric system firmly in place, people still talked about weight in the ancient way, in terms of stones. Apparently it is common practice in Ireland, the UK and parts of Europe.

A standard measure is according to a standard market item, wool (everyone has an Irish wool sweater, right?), and a stone’s measure of wool equals 14 pounds. So that would mean I weigh, oh, well, you know, several stones anyway.

But it seems there is more than one stone to consider. For example, if I am measuring sugar or spices in England, a stone equals 8 pounds. If I measure glass, a stone equals 5 pounds. But in Belfast, a stone’s weight of flax equaled 16.75 pounds. And if I was in County Clare, my stone of potatoes might weigh 16 pounds in summer and 18 pounds in winter. Don’t ask me why, I’m just an American and I haven’t a clue. (Clues from Irish and UK readers welcomed.)

Thomas Jefferson once proposed that the United States adopt a decimal system for both currency and units of measurement. He got the nod on the first idea as we know, but not so much on the second. Although the idea of "getting stoned" did pick up some currency.

And in case you were wondering (you weren't but…), a sack is a unit of wool weighing 28 stone, which thankfully weighs a whole lot more than me. Much more valuable details can be found here.

Stay tuned! As the jet lag fog continues to lift there’ll be more stories from my visit to the Emerald Isle.

In the meantime, embark on your own Irish adventure by reading Sharavogue, winner of the Royal Palm Literary Award for historical fiction. Available from online booksellers:

amazon.com

barnesandnoble.com

iTunes for ipad

Author branding: Put a tag on it

Give yourself a royal branding:The author branding worksheet, part 3

In this week’s post we will focus on the three the remaining elements of my author/personal branding worksheet, including:

TAGLINE MARKS COLOR PALETTE

(If you’ve missed the earlier posts, click on part 1 & part 2.)

These three elements are much easier to develop once you have completed the earlier sections that give a full understanding of your audience, your brand, its basis and driver, your vision and mission. Your positioning statement helps clarify exactly what your audience needs to know.

These elements also call into play one of the basic rules of communication, and particularly electronic communication – the three second rule. You’ve heard of this rule in regard to candy dropped on the floor (is it still safe to eat?) and most likely in basketball (a lane violation), but it also applies to websites, advertising and any visual communication – like book covers. The rule is, you have three seconds to capture a person’s attention. Either it is visually compelling enough to get readers to stay, or they bounce off to something else: Click to another site, pick up another book, turn the page, goodbye.

Many things are constantly competing for a person’s attention these days. If you can’t grab them fast you’ve lost them. That’s why good headlines and strong graphic design are critical to your brand.

TAGLINE

Everyone does not need a tagline. Primarily they are intended for advertising, but businesses do use them as a hook on websites and signage and in numerous other ways. The main thing with a tagline is to use it consistently and do not waver. Wherever you used it make sure the words, capitalization and punctuation are exactly the same. Make sure it is clearly readable. And make sure it is unique and appropriate (which means you’ll need to do some searches to make sure your brilliant idea has not already been used and trademarked by someone else.)

Many people think writing a tagline is easy, and there certainly have been some classic tags that resulted from a sudden bolt of brilliance. But most of the time a good tagline requires creative thought about all the brand elements, focused brainstorming, and trial and error.

A great tag line is memorable, enlightens people about your business, and differentiates your company and product from competitors. Generally, a good tag line is a short, catchy phrase with an interesting and positive message delivered in 3-6 words.

-- simplewebsiteservice.com

Taglines are used in three ways: To highlight your brand driver or unique selling proposition, to introduce and showcase your brand, or to capture your positioning against your competitors.

There are five styles of taglines:

• Strong claim
• Showcase benefits
• Showcase company
• Question audience
• Reveal customer emotions

For an author or personal brand, you are showcasing yourself and your values, so the third option may be the best choice, but I would not rule any of them out. Brainstorming should not be constrained.

Start by looking at the websites of other authors or professionals you admire. What is your first impression? Do they use a tagline? How is it used? What words do they use to describe themselves? Think about those words, borrow the ones you like, and list others you can think of that describe what you do.

Next, think about your audience and try to answer this question: Why should they be interested in you and what you do? Answer in as many ways as you can. Consider your particular strengths, your style or approach. And think about what makes you different from others who do what you do.

For me, I thought about my work in historical fiction, my focus on Irish history because of my own passion for it, and my decision to write it in terms of an adventure, with less detail than most historical fiction authors use, and with a faster pace. And, I decided to write my tagline as a call to action. The result?

Embark on an adventure in Irish history

It may not be the world’s best tagline, but it is appropriate for me and it does tend to snag people in when they read it at my book festival booths. Especially if they are Irish or traveling to Ireland.

Do some brainstorming by yourself or with someone else who knows you well. When you have a few options you like, test them on some friends or readers via email, Facebook or in person. See which option resonates the most, and then make it work for you everywhere: Your website, business cards, postcards, posters, one-sheet and wherever else it makes sense for you.

MARKS

A mark is that single graphic that stands for you, and would represent you when you cannot actually be present. For an author, in most cases your mark would be your name, and you might choose a particular type face to use consistently. You might be tempted to choose some of the more graphic typefaces that suggest your genre, like Edwardian Script for historical fiction, or Thriller for thrillers or mysteries. Resist temptation! You will be far better served choosing something that is clean and professional looking. If you decide to write in different genres you will have something that is effective across the board.

If you work with a graphic designer for your book covers (highly recommended), your designer can help you find a typeface that could work well on your covers and be repeated in all of your promotional materials. Once you’ve selected a typeface, stick with it even if you are bored and tempted to try something new. Your signature typeface becomes a core part of your visual brand.

If you will be self publishing, you may need an identity – a logo – that can be used for your book imprint. Again, the designer who does your covers can help ensure everything for your brand works together and can be used consistently. If you design your own there are a few things to remember.

• Always keep your audience in mind. It is easy to get caught up in something you think looks cool, but you may be too close to the process. The graphic you like may not resonate or even make sense to your audience. As with the tagline, be open to feedback.
• A logo should be simple, clean and strong enough to hold up equally as well whether you use it on the side of a city bus or the back of a ladybug. Don’t get too detailed with fine lines and shades that might not hold up. It’s a good idea to design first in black on white. Once that works you can think about colors. Print it in various sizes to see how well it reproduces. You may be sending it out to print media, and they are typically in a deadline rush in which your mark is not their priority. They can make a mess of even the best logos. A strong and simple mark will help you ensure consistency and protect your brand.
• You will need multiple file types (such as jpg, eps, tiff) and multiple sizes to send to the various places you’ll use this logo, so understand what they are and how each is used.

COLORS

Signature colors are a great way to express your brand. Brand colors should be chosen for specific reasons. Queen Elizabeth, for example, chose colors of white and gold to represent her purity, and red and black to express her wealth (red and black dyes were very expensive in her time). Courtiers who wanted to identify with her went to great expense to wear the same colors.

In my last job, my organization operated an airport, a seaport, public marinas and public parks. So, the brand colors selected were light blue (air), green (land) and dark blue (sea) and were displayed in three wave-shaped bars indicating forward movement.

For myself I chose two shades of green, to reflect both the color most often associated with Irish, and the prominent color on the cover of my first novel. I added a third color of ocean blue for variety and balance. I wear the greens at every book festival, signing or speaking event, not as a uniform but via a scarf or a nice silk blouse so the message is not shouted but still effective. And, I use the colors prominently in my book displays.

What colors should you choose? Here again I strongly advise working with a graphic designer who has experience with various media and how colors behave in each. Print colors do not look the same as screen colors, but designers can find the best options to give you greatest consistency across all media.

Think about the values you want to represent, and then take a look at a color chart to get some ideas.

http://www.pantone-colours.com

Color alone cannot be counted on to influence your readers’ behavior, because people tend to react to colors based on their own experiences, but it can play a role when it reflects the core values of your brand.

It’s the feeling, mood, and image that your brand creates that play a role in persuasion. Be sure to recognize that colors only come into play when they can be used to match a brand’s desired personality (i.e., the use of white to communicate Apple’s love of clean, simple design).

http://www.helpscout.net/blog/psychology-of-color/

I hope this series has helped you fill out your branding worksheet, or at least get a good start on it. I know it takes a bit of soul searching, but knowing your own brand sets you on a solid path for marketing yourself in a consistent and professional way.

Let me know how it works for you. I’m happy to answer questions and respond to your comments. Happy branding!

Sharavogue is an award-winning novel of 17th century Ireland and the West Indies. It is both historical fiction and fast-paced adventure. You can purchase Sharavogue at amazon.com, barnesandnoble.com, and most online booksellers. Visit my website at www.sharavogue.com for more information.

Follow this blog for research updates and announcements. I’ll be posting a new series soon about my on-the-ground research in Ireland for my upcoming book, a prequel to Sharavogue.

Author branding: What really drives you?

Give yourself a royal branding: The worksheet, part 2 Picking up where we left off with last week’s post, I was walking you through the essential steps of my author/personal branding worksheet. (See the Royal Branding series here.) We started out by defining your primary audience and selecting the core values that define you and your brand. Now we take on the next four elements of the worksheet, including:

CORE BRAND DRIVER VISION MISSION POSITIONING

BRAND DRIVER

What is that, exactly? Basically, it is what gets you out of bed in the morning and what gets you through the day. It's that kernel of passion about what you do, stated in a concise and easy-to-remember way so that you and your associates or employees (if you have them) can buy into it and live it. I found the following quote from the book Brand Simple that explains it well:

You need a “brand driver” for external and internal use; the short phrase that captures the essence of your idea. For example, take GE: “imagination at work.” This is important so employees know how to make decisions that align with the brand. FedEx is great example…what’s their promise to customers and to themselves? On-time delivery by 10:30 am. If you ever watched Castaway, remember the way that brand promise unified everything for everyone in the early scenes? And that last scene where he delivered the package: that’s delivering on the brand promise.

So you can see, it is not a tagline, although it may sound like one and look like one, and your tagline may be derived from it. And you may think, “Hey, what I do is difficult and complex, and can’t all be captured in a simple phrase.” That’s probably true, and reducing all that complexity to its essence is no easy task. But think of it as a rallying point, a war cry. It may also be your unique selling proposition. What is the one thing about your work that, if you didn’t do it, the world could not become a better place?

To come up with my own brand driver, I worked down to my basic personal belief that we are all part of a continuum of the spirit, that what is accomplished or not accomplished in one generation affects other generations both before and after. Maybe my telling of a specific story satisfies an unfulfilled need from long ago, and has the power to change a perspective even just a little bit. What we do, what we accomplish, and how we use our gifts is of great importance. I am an author of historical fiction. Therefore my brand driver is: Illuminate the past to inspire the present.

You can state your brand driver any number of ways, but I like it stated as a challenge, kind of like Nike’s “Just Do It.”

VISION

Now, doesn’t it make you happy to have your brand driver in place? It is like discovering your purpose in life. The next step is thinking through your brand driver to the best possible conclusion. What would the world look like if you are wildly successful? For me, maybe the world would be a literate place where we would learn from and not repeat the mistakes of the past, so that things like greed-driven wars and preventable famines would not take place, etc.

Let your imagination go on this one. Try to capture your perfect world in a sentence or two. But it is your vision, so if it takes a paragraph or a page, let the words flow. This is really about why your new-found purpose in life matters, and it does.

MISSION

You have defined your universe. Now let’s bring it down to boots on the ground. Your mission statement is about what you do every day in service of your brand driver towards achieving your new world vision. You are an author? Well then you write, of course. But think in terms of a business statement. A business exists to make money, and to make money you must have a product or service to deliver. Do you have long-term goals and projected outcomes? Your mission statement is partly definitive, partly aspirational. And don’t worry about getting it perfect. Just write something you are comfortable with based on what you have worked on so far. Your mission statement can change. Many businesses tweak their mission statement regularly to reflect current business conditions.

In the 2014 annual report, the CEO of General Electric stated the company mission this way:

GE’S MISSION IS TO INVENT THE NEXT INDUSTRIAL ERA, TO BUILD, MOVE, POWER AND CURE THE WORLD.

GE imagines things others don’t, builds things others can’t and delivers outcomes that make the world work better. GE brings together the physical and digital worlds in ways no other company can. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world.

See how that might inspire customers? Easy, right? Now write yours exactly like that only different. (JUST KIDDING!) Your aspirations may not be quite that lofty, but your mission statement should include a reference to your vision and how what you do will help achieve it. Note GE’s reference to labs, factories and customer contact.

Still need inspiration? Here’s a blog post that lists 50 mission statements for non-profits, and a few more from another site that show longer statements and a variety of business types.

Keep in mind your mission statement is something you might post on your website to tell your customers in a general way who you are and what you do, so think about it from the reader perspective and go for clarity over cleverness.

POSITIONING

To develop your positioning statement, I refer you back to my Royal Branding series, part 4 on Queen Elizabeth.

Elizabeth’s life was at stake so it is understandable that she would need strong positioning in the minds of her subjects, but why do you need a positioning statement? If you are an author, just go to a bookstore like Barnes and Noble and look around. If you are like me you will quickly be overwhelmed with the vast number of books out there and wonder why you even bother writing at all. Then get out of there fast and remember your brand driver and your mission. You are one of a kind. No one else has the same story and no one else can tell it the way you do. But where do you fit in the marketplace, and how will you explain it quickly to the literary agent or the customer standing next to you in the elevator?

To create a good positioning statement you should (1) define your target audience, (2) include the category or genre in which you operate, (3) articulate the benefit or unique qualities being offered and (4) give customers a reason to believe you will deliver on your promise.

You’ve already done most of the footwork on this one. What we are doing now is packaging it in a way that brings in your marketing strategy and how you want your audience/customers to perceive your brand in relation to all the others.

There is no sense in me reinventing the wheel here: This blog post from Cornell University gives you all you need to write a good positioning statement, including guidelines, a simplified template, examples, and even a free “statement generator.”

As you work through these steps I encourage you to

• Take your time
• Be creative
• Allow for flexibility so you can live comfortably within your own brand constraints
• HAVE SOME FUN

Whew! That is a lot to think about already. Since this post is now getting a bit long, I will come back next week to finish this series with Taglines, Marks and Colors.

And after all that brain work, maybe it’s time for some escape reading? Sharavogue is an award-winning novel of 17^th century Ireland and the West Indies. It is both historical fiction and fast-paced adventure. You can purchase Sharavogue at amazon.com, barnesandnoble.com, and most online booksellers. Visit my website at www.sharavogue.com for more information.

And please follow this blog for research updates and announcements. I'll be posting a new series soon about my on-the-ground research in Ireland for my upcoming book, a prequel to Sharavogue.

Author branding: The work sheet

Steps on the path to your royal brand In last week’s post I summarized lessons learned from royalty—the first personal branders—covered in my 7-part series analyzing their techniques. This post gives you the steps I’ve laid out in my “personal branding worksheet.” I will cover how to complete the worksheet in two posts because it will get too long otherwise.

As noted previously, there are many ways to go about personal branding, and you could spend years and thousands of dollars perfecting it if you choose. But I believe for an individual, and specifically for authors, this method is a simplified and effective way to create a workable brand that will represent you and guide you for years to come. Which reminds me to remind you: Branding, like book marketing, is a marathon, not a sprint. Be sure you can love and live with what you create because it should last for many years.

BEFORE WE BEGIN

In any kind of communications activity, the first thing you need to know is who you are talking to, and what they need. Who is your audience? Depending on your work and the types of writing you do, you may have one audience, or you may have several.

• Are they distinct or do they overlap?
• What do they need from you?
• How do they get their information?
• What do they expect, both from you as an author, and from you as communicator?

Think of one or two, or maybe a handful of individuals from your primary audience. What are they like? As an example, I write historical fiction, and my stories tend toward the hero’s journey and social milieu, and not so much toward battles and blood (although those are not completely absent). My readers are both male and female but a slightly higher percentage female. They love to read, like history and strong female characters. They want to be immersed in time and place, but also learn while they read. They are busy, smart and social.

I must always have this target audience in mind when thinking about my brand, and it helps me decide how best to express it, where and when. You can go into much greater detail than this, and define subgroups as needed if you write in more than one and very different genres.

How can you learn about your audience?

• Watch comments in social media
• Read reviews of other authors in your genre
• Talk to them in bookstores or at book festivals
• Ask friends who read your genre

And relax. It is not a perfect science no matter what the professional marketers say. In my case, I learned that some historical fiction readers were tired of the Tudor period and the proliferation of books on that era when so many other periods in history are not well covered. Also, I knew some readers are hesitant to invest an 800+ page novel. Who has time? I had heard complaints abut authors who overplay their research and include every detail instead of just what is important to move the story forward.

So, I targeted those readers by setting my story in a different time period, making sure it was fast paced, under 300 pages, and selective in detail. The result was successful and effective, but now some of my readers tell me they love the story, but maybe it moves too fast and they don't want it to end. They want it longer. They love learning about a period in time they have not read about before, but normally would not have looked for it when shopping for a book.

Perhaps I created a higher barrier to overcome in that readers aren't familiar with the period I’ve chosen or why they might want to read about it. But that’s okay, I know it is an exciting era, and highlighting this has become my challenge and my mission.

GETTING STARTED

With your audience in mind, let’s go. First, open a word document and copy and paste the list below. You may want to leave space between as we will be filling in under each one:

VALUES CORE BRAND DRIVER VISION MISSION POSITIONING TAGLINE MARKS COLOR PALETTE

VALUES

Your brand is not really about what you do. It’s about why you do it. Steve Jobs said Apple’s brand was not about a company that makes computers. It's about a company that values innovation, passion, aspiration and simplicity. Apple’s products support people who have those same values. You write books? Great – a lot of people write books. Your readers are interested in WHY you write them, what you believe in that makes you tell the stories you tell. The values that are most important to you are the building blocks of your brand.

There are so many values, a good way to start narrowing down is to pick from a list. Some companies ask their customers to pick values from a list that they believe describes the company, then they use those words in their brand materials. Sometimes they'll choose different words to help highlight different values they want their audiences to recognize. I found a link listing more than 400 values, but you’ll find many similar lists if you type “values list” into your search engine.

Look through and pick out the things that are most important to you, then narrow that list down to 10 or 20 words that you think define you as a person and as an author. Be honest. As we learned from Napoleon, it doesn’t pay to pretend to be something you are not, and it will be difficult to maintain a false façade.

With your short list, narrow it down again to those five or six values that define you but are also important to your audience. These are areas where you may be able to connect with them on a personal level. Values like Leadership and Generosity might be areas where your audience can relate to you. Hygiene and Poise are good values, but these may not be things you want to define your brand and, unless they are the topics of your books they may not rise to the top level of your brand values.

Once you have your values defined, you may want to sit with them a day or two to make sure you are happy with your choices, and feel confident they capture those parts of you that you want to project to your target audience. Then put them on your worksheet.

Next week we’ll pick up where we left off, using values to define your Core Brand Driver.

And in the meantime, embark on an adventure in Irish history! Sharavogue is the award-winning story of a peasant girl who vows to destroy Oliver Cromwell during his march of destruction across Ireland in the 17th century, and her struggle for survival on a West Indies sugar plantation. Winner of the Royal Palm Literary Award for historical fiction, it is available from online booksellers including amazon.com and barnesandnoble.com.